I have been blogging since 2014 and during these days I had learned a lot. a lot means I was really a zero in the starting. Look building a blog and posting content over that is another job but what really matters is :
Is there anybody who’s reading out your content ??
You’ll realize the potential of blogging only when you’ll have a better exposure and large audience.
I mean if there’s no one who’s reading your blog then what’s the benefit of your hard work?
Building audience is the second most important step in blogging. I’m assuming that you are having a blog but you are not getting enough traffic and you are really pissed off.
Today I’m going to share my methodologies on ‘How To Increase Your Blog Traffic‘. During my 3+ years of blogging, I had faced many situations with different solutions. You won’t believe I didn’t make a single penny from my blog in the initial 2 years.
Yeah!! You heard it right.
Want to boost your revenues ?? Want to increase your blog traffic? Then you must surely check out this complete article on proven strategies to increase your blog traffic.
How To Increase Your Blog Traffic For A Long Term
Let me divide this into headings and subheadings, in this way it will be easy to understand .at first I will divide it in three.
Increasing your blog audience includes proper content management, proper search engine optimization and effective marketing of your blog .so let me describe the first factor i.e Content management
In this, I would be telling you the content factors for increasing your blog traffic. let me break down this into parts for simplicity.
Understanding Your Audience
Don’t be diverted from your niche, be focused. I mean if you blog about health and fitness then try to focus on the niche and don’t write irrelevant articles to your niche.
Look out there in the audience and try to get what they want. I mean if someone is looking for ” how to put some weight ” then you must understand that they need articles or solutions regarding putting weight.
In this way, you could build a better audience base.
Use Quora and Google Trends to find what the audience is looking for.
I personally use Quora as my resource to find topics to blog on.
Creating Viral and Evergreen Content
This would be the major thing, that will surely increase your traffic and customer base both. Try to write engaging posts.
This will help you in increasing post engagement on your blog and on the other side, it will reduce your bounce rate which is a factor in building authority.
Try to write evergreen articles, evergreen means that it would be useful forever .i mean some bloggers blogs about offers and deals. those articles are not evergreen. But try to be optimistic, write solutions of queries and problems that your audience face. it will help you to build a level of trust between you and your customer.
‘Images says what a thousand words can’t’
So include relevant images in your blog post which will help you to gain attention and your posts would be looking attractive by now. Find out my article on 6 Tips For Writing SEO Friendly Articles
Focus on Quality and Quantity Both
Never compromise with the quality and the quantity of the content, once you are completed with quality then surely you’ll deal with the quantity too.
As per some reports by internet marketers, Contents with more than 1000 words tends to rank higher on google other than those short articles of 300-400 word length.
I’ll recommend you to write engaging posts of over 1500 words. You have to always be on the best side.
Another thing I’ll recommend to you is not to copy and spin.
We have completed the content side strategies, now move on to the next part i.e SEO.
2.Search Engine Optimization
After you had completed the content side, the next big challenge is search engine optimization because this is the best source of organic traffic which will definitely help you to drive a huge traffic and will also help you in generating high revenues.
For the beginners, Search engine optimization is the way of optimizing your blog content and making it suitable to be ranked in the search results of search engines. it includes a bunch of factors.
Google is updating its algorithm very frequently so it’ll be little tough for ranking your content on the top of Google, on the other side there’s a large competition out there in the blogging industry.so one should be smart in SEO.
On Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.
It includes Keyword density, ALT attribute, internal linking, proper H1 H2 H3 tags and other on-page practices used to increase rankings in search results.
Keyword Density – Number of the desired keyword for which you are ranking comes in the article. try to limit it to 1-3 %. don’t stuff your articles with keywords. If you do so, you can be penalized by Google.
ALT Attribute – Try to use the desired keyword in the every alt attribute of the images included in the article.
Internal Linking – It refers to the number of links made to the next pages of the same blog/website. nowadays this also pays a key role in SEO.
Heading Tags – Try to include your keyword in every headings and subheading of your blog post, as when Google robots crawl your web pages this will increase the chance of higher rankings.
You can find more in my article on 19 SEO Ranking factors For Google 2018
Off Page SEO
Off-page, SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.
Please don’t mix link building with off page SEO, there are a bunch of other things that are included in off page SEO.
Building authority in google and having a better branding is also a part of off page SEO, having connections with other fellow bloggers in your niche and related niche is also a kind of off page SEO.
Let me tell you some Don’ts
- Don’t comment for the sake of building backlink
- Don’t guest post for links.
- Never Spam for links.
- Don’t buy links.
Be little natural buddy, don’t be hype. everything will be great . just do your work effectively.
Google Webmaster Tools
I realized the power of webmasters tools last year during an event. actually, let me tell you I ranked my article on google first page within 2 hours of publishing it.
All you need is to know the features of the webmaster’s tool.
The crawl feature of webmaster tools help you to make the google robots crawl your web page on demand, that will result in quicker ranking of your article.
I will surely share a case study on using Google Webmasters Tools effectively.
3. Blog Promotion & Content Marketing
Promotion and marketing is need of every business and you just can’t ignore it in the field of blogging, the better promotion, and marketing you do for your product. the more traffic and exposure you’ll get.
In this section, I’ll be telling you about the various ways you could do better marketing and promotion of your blog.
Social Media Marketing
These days social media sites are the second largest source of traffic after the search engines like google and yahoo, and if you know how to use these sites properly and efficiently. then boom!!!! you’ll surely increase your traffic by 60%.
The best source of traffic nowadays from social media sites are:
Facebook: Facebook allows you to drive traffic to facebook groups, facebook pages, and profiles, they also have a feature of advertising your product on facebook.
This way you could target a specific geographical location for your product around the globe, get targeted customers and visitors. all you need is to have a little knowledge of marketing.
I personally know many fellow bloggers who are driving thousands of traffic on facebook daily.
Check out my article on Driving traffic from Facebook .
Google Plus: Similar to facebook and the second best way to drive targeted and quality traffic to your blog, even Harsh Agrawal of ShoutMeLoud uses Google Plus to drive a huge traffic to his blog network.
Tip: You could join your niche based group on google plus and start promoting your content there, there is a huge potential which you just need to understand on google plus.
Pinterest & Instagram: I have seen a huge increment in the people who are using these social platforms for their product promotion .many people are unaware of these high potential social platforms.
These both social media sites have gained a lot of fame in the last two years, and many people don’t know that how to use them effectively.
I follow some international internet marketers on both of these platforms and have noticed them using smart tactics to drive traffic through the Instagram story feature.
The traditional way of marketing in the blogging industry is email marketing and I think most of you know about this. For your knowledge, it is the most effective way of promotion only if you have a large email database of your followers.
Most the bloggers use this way to boost traffic to their blog, this is a quick way to increase traffic to your blog on a regular basis.
Launched a product? need opinions and reviews?
You can email all your followers about this & you’ll get a lot of attention from them within a short span of time.
Got a mind-blowing deal? want to share?
Use Email marketing, this way you could have better conversion ratios and high profit.
Forums & Directories
Last but not the least, you could gain more exposure and new customers/traffic by posting in forums and directories.you can get a lot of great forums related to your blog niche.
Start being active in forums, do regular postings, ask queries .this way you can get the attention of a lot of fellow bloggers.
On the other side, there are hundreds of blog submission directories which you can use to drive traffic and build Backlink to your blog.
These would be enough.
In the next post, I’ll be talking about the Content Marketing and will share some of the case studies too.