Keeping your readers engaged and increasing the visibility of your blog is not an easy job nowadays. Apart from the natural talent for writing and expressing your thoughts and ideas to raise curiosity, copywriting requires a bit more effort. What is more, competition is becoming even more severe, which makes readers easily transit from one blog to the other.
This is why you will need SEO if you want to rank your content in search engines and turn your visitors into buyers. What is more, when you start blogging, one of the major lessons you need to apply is consistency and coherence.
Once you have used your readers with a certain quality of content, you should keep the same trend and perfection it even more. Keep reading this article and find out which are some of the most effective copywriting tips you can use to create SEO-friendly blog content.
My Tips to Create SEO-friendly Blog Content
Do an extensive keyword research
The first step you should follow when you want to create SEO-friendly web content is identifying one primary keyword. If you don’t know where to start when selecting the primary keyword, you should think of one which is closely related to your blog’s niche. In addition, the primary keyword should be very popular among your target audience.
This implies that you know very well who you are addressing your message to and what type of content your audience expects from you. Therefore, you should look for that word or phrase which is both related to your blog and is also frequently searched by your readers.
In addition, if you want to have a better penetration on the market, you should select that combination which has a low competition rate. Thus, it becomes easier to consolidate your position and has a popular blog.
Once you have selected the primary keyword, you will also need a couple of secondary keywords to keep you high in search results. Choosing the secondary words shouldn’t be difficult at all as they should be connected to the primary keyword. Moreover, it is very easy to find secondary keywords. Open Google Search and type in the primary keyword. You will discover in the related search list a variety of options suggested by Google as relating to your primary keyword and having the same meaning. Now that you have established the list of keywords, you can move on to the next step which is starting to write.
Follow a clear structure for your content
When you start writing, you should have a very solid structure in mind. Remember that you need to beat a severe competition and readers have become very pretentious nowadays. Therefore, you should make your content clear and concise.
You can create separately the structure of your content, taking care to include a new idea in every paragraph. Once you have a clear flow of ideas and you know exactly what topic you are going to approach, then writing comes naturally. Furthermore, your content should follow your voice and personality.
As we already mentioned, audiences like those bloggers who are consequent and are permanently preoccupied with what their readers expect from them.
The way you structure your blog posts is extremely important. You should start with the introduction, where you outline the main idea and get your reader in your story. What is more, the introduction should also make your readers curious and convince them to keep reading. You can add details in the body, making sure that you stay clear and consistent from beginning to the end.
Finally, the conclusion should review the main idea presented in the body. Furthermore, you should include a strong call to action in the conclusion and make your readers take the desired action. You can also use online editing services reviews to help you create engaging content for your audience.
Optimize your title tags
Title tags are an important piece in the puzzle of SEO-friendly blog content. If you want your readers to open your post, you should build a good title tag. This means that it should include the target keyword, make your readers curious to click on the link, and set some clear expectations. A title tag has two functions.
On one hand, if it is wisely built and includes your primary keyword, it will be automatically captured by search engines. Therefore, your blog will become more visible and it will appear as an answer to your target audience’s needs.
On the other hand, once your blog content appears on Google, your title tag will attract your readers’ attention and make them click on the link. Furthermore, you should also pay attention to length.
In case you create a longer headline, Google will cut your title tag. This means that you should add your keywords in the beginning so that you make sure that it does its job from the SEO point of view. Moreover, apart from adding keywords in your title tags, you should also use another trick to increase your visibility. Research shows that title tags which contain numbers have greater success than those that don’t.
Don’t exaggerate with keywords
Keywords are perfect for SEO-friendly blog content, but they come also with a serious risk. You should stay away from falling in the trap of stuffing your content with keywords just because you think that your blog content will become more visible. On the contrary, when you stuff your content with keywords, Google will penalize your website.
This could ruin your reputation as a blogger and will eventually make you lose your followers. In addition, when you use too many keywords, you risk of creating unnatural flow and diminish your content’s credibility. In addition, this technique can seriously affect your content’s readability and your readers won’t understand your message.
When you use SEO copywriting tips, you should always think of Google and the algorithms it uses. This is why, if you want to have a better position in search engines, you should make your content as natural as possible, including also relevant keywords.
Moreover, you should know your audience very well and create messages that respond to their needs. Finally, it is very important to check your text for spelling and grammar if you want to win the trust of your target audience.