The future of business transactions is e-commerce, and some statistics have shown that a good number of e-commerce transactions are now done on mobile devices. Building a nice-looking app for that purpose, however, isn’t enough. In this fast-paced and ever-transforming world, a mobile platform has to be one-stop option that can adapt, innovate, and be agile. One way to have an app or website with such attributes is to increase mobile engagement.
What Is Mobile Engagement?
Mobile engagement is when a company like yours interacts with customers through mobile messaging channels such as apps. Some companies turn to mobile engagement in order to build long-term relationships with their stakeholders. Mobile messaging is also vital for brand experience delivery, working toward your company’s goals, and retaining existing clients.
In simpler terms, mobile engagement is any form of contact your brand could have with customers on mobile platforms. Some examples of mobile engagement channels are app messages, push notifications, and SMS.
If you’re looking to stay ahead of the game by aiming for high mobile engagement, you should follow these tips:
1. Prioritize Speed
The world is becoming so fast that a one-second delay on the speed of a page could significantly reduce an app’s conversion rate. Some analysts have even suggested that a good number of users will move from one mobile site to another if there’s a loading time of more than three seconds.
Because the world is now in people’s pockets and almost literally at one’s fingertips, you have to ensure your platform is fast and reliable. You can do this by using mobile-optimized platforms and regularly testing your site or app for speed and performance.
2. Use Push Notifications
There are millions of different forms of media jostling for people’s attention. Having an app with all the best features may do little to make an impact if it’s easily forgettable. If your app goes silent for too long, chances are, it’ll be forgotten. Therefore, you have to find ways to keep it alive in the minds and mobile devices of your target audience. One easy way of doing so is through push notifications.
Using push notifications may be an effective way of increasing mobile engagement, but it could also come across as annoying spam if you’re not careful. To make the best impact, send only relevant notifications that bring attention to the app.
3. Make It Easy To Reach You
Although this may sound obvious, you have to make it as easy as possible for your mobile platform users to get in touch with you. Some platforms make it almost impossible for anyone to contact brand representatives, which could easily be a source of frustration for prospective and current customers alike.
To improve your mobile engagement, you have to ensure that you don’t make it a hassle for people to reach you. Make use of tools like FAQs pages, knowledge bases, and automated responses for more efficient communication. Such basic textbook techniques will no doubt improve your mobile engagement.
4. Keep The Platform Updated
When you update your apps or other platforms, you improve user experience, and you also get to fix any possible bugs and security issues. Being up-to-date also has the advantage of remaining compatible with constantly changing mobile operating systems.
Neglecting to keep your platform updated may lead to some problems that could slow down its response time. As stated earlier, once your platform underperforms in any way, your customers could end up ditching it.
5. Optimize Messaging For Mobile
To get more clicks, you have to optimize your content for mobile users. You have to think about the content you use for mobile devices carefully. Use simple, relevant content descriptions, and optimize your content management system (CMS) so that your messages are suitable for mobile users.
CMS involves figuring out the appropriate length of headlines for mobile devices and attracting users through mobile search engine results pages (SERPs) and social news feeds. Your choice of diction may also help improve your mobile engagement. You could consider using power words and call-to-action (CTA) phrases that are short yet engaging.
6. Get Personal
Mobile devices are now a part of most people’s lives. Communicating through a mobile platform is no longer just about sending out a message but also about making a connection. For better engagement, you have to aim for a positive experience for the customer. Your messaging and its packaging have got to be well thought out so you’ll be able to create and maintain a relationship with the client.
The design of your platform has to work with mobile devices as well. You can look into organizing the content on the platform in a modular structure. This is where the different aspects of the site such as the cart, main content, and blog are turned into modules or blocks that can easily be used on different pages. Also, think carefully about scaling down on images and text to keep your customers engaged.
7. Utilize Deep Linking
Consider using deep linking as a way of taking people from one page to another on your app, via SMS, or on any other mobile platform. However, to boost engagement, you could use the deep linking technique to lead your customers from a notification to a specific section of your platform.
8. Make Checking Out Easy
If making payments on mobile devices is cumbersome, the response rate and engagement could be below. To improve such metrics, focus on factors that encourage individuals to use their devices for e-commerce. Reduce the number of clicks one has to make before one can make a payment. The more clicks required the less popular your platform might be.
Improving the checkout procedure could positively impact your mobile engagement because it would take less time for users to complete a transaction, which would result in higher customer satisfaction. You can achieve this through the integration of various secure payment platforms and increasing mobile conversion speed for those who want to switch devices when making payments.
Although mobile platforms still have certain limitations, it would do you and your business a world of good if you took advantage of the growth of mobile e-commerce. You can improve your mobile engagement by optimizing your content and trying all the techniques discussed above.