eCommerce

What are the Impacts of Visual Transformation in E-commerce?

“The eyes are the gateway to the soul.”

Or so we’ve heard.

But what if the trick to becoming a bigshot in the E-commerce world, is to take this saying a bit more literally?

It is a recognized fact that our brains are more adept at processing visual images, way faster than for textual information.

When you see images and texts popping up from your social media feeds, which are you attracted to first? The images; definitely the images over small text.

Several surveys attest to the fact that visual content is superb, intriguing and engaging for customers, more than other forms of content. Want to sell a product online? Your visuals have to be without throwing shades, on point!

How Does Visual Transformation Help Your E-commerce Store?

1. You’re Racing to Achieve Those Market Targets: Allow Visuals Help You  

In the world of e-commerce and SEO, visuals such as images, graphics, and videos are very critical in achieving your market targets. The human brain already processes images about 60,000 times faster than textual information. The brain also retains visual information much more than it does for text, further enabling this info fall in sync with other bits and pieces of data that an individual comes into contact later.

Visual content improves the number of visitors to a site by as much as 94%. Google has gained so much ground because it regularly updates the search option for visuals.

2. Visuals Create Personalized Shopping Experience for Consumers

Text can be classified as rote and boring, but very rarely do visuals come under that classification. With visual aids, consumers are exposed to more personalized experiences, especially with regards to shopping, thereby making visual imagery an indispensable form of marketing for an e-commerce store. This is also why a smart company would make use of a 3D product configurator plug-in by Threekit which displays picture-perfect 3D models that enhance customer engagement.

This personalized online shopping experience is well utilized by big online merchants such as Amazon and eBay. A good example is the use of personal photographs and screenshots from an individual’s phone to search for similar products found on these websites; thereby giving the potential client products exactly suited to them. That’s genius!  This way, products are not pitched to consumers that have no interest in them, and as well, the transactional experience of selling and buying is hastened up by the shorter search requirements.

There is a need for the use of digital transformation tools with the aid of artificial intelligence methods such as deep learning, as that helps to process the visual imagery.  

3. Visuals Pass Across Your Messages Better/Quicker

If for example, your products are a bit complicated to fully explain via text, visuals can swoop to your rescue by providing you with an easier way to explain to clients what your message is. This way, images are formed in their minds and they make purchases faster than they would have, with just text.

Wrapping Up

The E-commerce industry is moving at the speed of light in terms of innovative practices, so as to create the ultimate customer experience for their consumers. When a client readily matches their thoughts and wants with their reality, it makes them happier and less frustrated with the search.

It also turns your customers into returning clients!

Creating a seamless customer experience would require the use of visual recognition and transformation systems and images, and what this means for you as an e-commerce store owner, is that you need to incorporate stronger visual components as part of your marketing strategy.

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Howdy Geeks, I'm Aditya, a young passionate blogger & budding digital marketer from India. Living a Digital Life since 2011, I'm also travel enthusiast. Get me On Facebook Instagram

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