• trade show marketing
    Digital Marketing

    Trade Show Marketing Or Digital Marketing: Which One Works Best?

    Every marketing strategy has its advantages and limitations. Some businesses use trade shows, while others use digital marketing to promote their products. In trade show marketing, firms use banner stands to display products. For example, some use the famous retractable banner stands, which are simple to make and require low maintenance costs.  But, in digital marketing, business owners use Facebook, YouTube, and media advertisements, among others to make their products known to people. However, trade show marketing is more beneficial than digital marketing.  Why Trade Show Marketing Is Better? Below are some of the reasons why. More control over purchasing decisions Trade shows are unparalleled marketing channels. They are excellent…

  • reputation management
    Digital Marketing

    Why Digital Marketing and SEO are Vital to Reputation Management?

    Every business should be prepared for some type of reputation crisis. Whether big or small, it matters. An angry customer who posts on social media; unbeneficial reviews of companies that are your competitors and don’t care about fair play, published everywhere possible; a newsworthy item that is embarrassing or critical. These things do happen every day. And they do damage if not handled properly and, yes, publicly. But one preventive measure that businesses must take to reduce the “blow” is to ensure that they have a great reputation going into any crisis. If that solid reputation is well-established over the long-term, the chances of weathering a small rain shower or…