• reputation management
    Digital Marketing

    Why Digital Marketing and SEO are Vital to Reputation Management?

    Every business should be prepared for some type of reputation crisis. Whether big or small, it matters. An angry customer who posts on social media; unbeneficial reviews of companies that are your competitors and don’t care about fair play, published everywhere possible; a newsworthy item that is embarrassing or critical. These things do happen every day. And they do damage if not handled properly and, yes, publicly. But one preventive measure that businesses must take to reduce the “blow” is to ensure that they have a great reputation going into any crisis. If that solid reputation is well-established over the long-term, the chances of weathering a small rain shower or…