Every smart marketer requires constant resources. Inbound, outbound, and all-around costly marketing process to keep pace with the industry.
Smart marketers know that they can quickly achieve a positive ROI to invest in some quality content.
The problem lies in the content production which is expensive and not always possible to predict which content will give the best returns, especially the marketers who are new to content marketing.
As marketers, people need to tend themselves and focus on generating interest in the company.
We often forget that the people who stay equipped help us pique audience interest are the ones working around the clock with customers. So you need to know how to utilized your employees and show them the value or collect ROI from content marketing.
Here are the ten tips those you can utilize to produce better returns on investment throughcontent marketing –
1. Silo Your Content to Save Money
Recycle your existing content can help you to draw more profits out of the investments. Say, you can mix some similar blog post into an eBook or Whitepaper and use that as an offer or call-to-action.
On the other hand, you can take up sections of a previously written white paper and create individual posts or infographics out of it and create call-to- action for visitors to exchange their email address for receiving the complete white paper.
Check Out : 6 Tips For Writing SEO Friendly Articles
2. Know What Your Customer is Searching For
Tap the questions that your target customers have in their mind and the type of information they are searching online to create eBook or email campaigns to seal a deal and convert your potential leads to real customers.
The online eBooks and campaigns must be more than an eye candy to them. It needs to provide valuable information which will be downloading the information.
You have already sought their attention; now you need to seal the deal to guide them and qualifying them along the way to generate ROI from content marketing.
3. Come to learn the analytics tool
If you get to know more, you will perform better. You can tell us tools like Facebook Insights and Google Analytics to learn what content is performing and create more out of that.
4. Using current news as a resource
There are businesses which can hitch a ride on trending news, articles and content to gain more attention in the search engines and on social media. Say a lawyer came discusses a trending personal injury topic on his or her blog or talk about on their social channel.
Even an SEO company can provide insights to the recent algorithm to change that causes search rankings to change. For this, you can use a tool such as Trendmap that will help you locate popular Twitter hashtags or use Google Trends to find out what is catching up user’s attention.
5. Find topics for your future content
Surveys are some of the great tools for some reasons as they help to find topics for the next content. They make it easy collecting feedback from customers and provide great information to base your future content creation.
If the audience is reading your content and if he or she is highly engaged and there is no path to engage with you or any type of email subscription form, then it adds no value to your content. It is better not to publish such content as it will not generate ROI from content marketing efforts.
7. It is time to retarget leads
As buyers make faster or decisive purchase decision depending on their needs, so they often jump around search results, social channels and various other resources. With the help of retargeting, you can keep your brand and the opportunity at the top of the mind.
8. Try out different content and find what works the best
Their era various types of content such as blogs, press releases, news, articles, infographics,eBooks, whitepapers, podcasts and more.
Each type of content has different appeal to the people and the readers viewing them. Different content works best for a different type of topics, and each will open up various distribution channels.
You can silo your content as discussed earlier toproduce a new variety of content and watch what mix works the best for your business.
9. Look for the channels where your potential customers hang out
The most challenging task of the inbound marketing is to look for the right places in order to distribute the content. If you have gone through the process of creating personas for the best prospects, you will probably gather a general idea of where the customers and prospects are located and check out some of the new products and services available.
10. Look for scopes to enjoy the best result
It is obvious that a consistent flow of content will be performing better than the irregular and infrequent content that come up. The statistics say that you might come up across them in the HubSpot Report, that bloggers often use to track the posts. You will find that this report shows the comparison between occasional bloggers and bloggers who share content regularly.
The low-quality content being published daily, the customer has become retrospective, and they look for content that they find valuable. In the long run, it is important to take some time out and build high-quality content rather than post mediocre content and schedule them regularly.
When done right, content marketing becomes the type of marketing which creates a win-win situation for both customers and marketers. The content marketing institutes begin with a proprietary assessment and plan and help clients generate ROI from content marketing using a successful strategy.
Through content marketing services one will be able to understand where the money is going and how it is being used. It is an excellent way to measure ROI, and with right strategy implemented,you can see a steady and positive growth in the ROI.